WNDR
WNDR
WNDR
The WNDR Museum brand refresh is built on exploration, creativity, and hands-on discovery. The bold ‘W’ mark acts as a dynamic frame—sometimes solid, sometimes revealing the vibrant chaos beneath—reflecting the museum’s ever-evolving, interactive nature. Sharp geometry meets fluid expression, creating a brand identity that sparks curiosity and invites play.
The WNDR Museum brand refresh is built on exploration, creativity, and hands-on discovery. The bold ‘W’ mark acts as a dynamic frame—sometimes solid, sometimes revealing the vibrant chaos beneath—reflecting the museum’s ever-evolving, interactive nature. Sharp geometry meets fluid expression, creating a brand identity that sparks curiosity and invites play.
2023
2023
2023
///
///
Brand Identity
Brand Identity
Brand Identity
Scope of Work
Branding
Branding
Icon System
Icon System
Wayfinding Design
Wayfinding Design
Motion Design
Motion Design
Pattern Design
Pattern Design
Art Direction
Art Direction
This logo suite contains a few different variations of the primary logo featured at the top of the image above. The logo system on the second row are secondary to the top most logo. These still, however, help to maintain brand consistency as they are used throughout different parts of the public facing part of WNDR Museum's brand.
This logo suite contains a few different variations of the primary logo featured at the top of the image above. The logo system on the second row are secondary to the top most logo. These still, however, help to maintain brand consistency as they are used throughout different parts of the public facing part of WNDR Museum's brand.
Logo Suite
Logo Suite
The Icon system created through these six different icons sets the geometric tone for the complete iconography of the brand. The shape is based off of the angles of the W logo.
The Icon system created through these six different icons sets the geometric tone for the complete iconography of the brand. The shape is based off of the angles of the W logo.
Icon System
Icon System
The badge design and other creative elements of the brand are rooted in the creativity inspiring asepct of the brand. Pushing young students and explorers to push themselves to learn as much as they can.
The badge design and other creative elements of the brand are rooted in the creativity inspiring asepct of the brand. Pushing young students and explorers to push themselves to learn as much as they can.
Badge Design
Badge Design
