Capeta
Capeta
Capeta
Capeta Lemonade's identity is built on bold energy and raw attitude. Jagged typography and fierce iconography create a rebellious edge, while the electric yellow-and-black contrast amplifies its impact. Every element is designed to hit hard, stand out, and leave a lasting impression.
Capeta Lemonade's identity is built on bold energy and raw attitude. Jagged typography and fierce iconography create a rebellious edge, while the electric yellow-and-black contrast amplifies its impact. Every element is designed to hit hard, stand out, and leave a lasting impression.
2024
2024
2024
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Brand Identity
Brand Identity
Brand Identity
Scope of Work
Branding
Branding
Icon System
Icon System
Signage Design
Signage Design
Motion Design
Motion Design
Mascot
Mascot
Packaging
Packaging
Four different usages of the Primary mark. This allows the brand to utilize their name and create brand recognition in any space and any size. This specific logo suite shows four different lockups from wordmark, to wordmark with product name, to full badge design.
Four different usages of the Primary mark. This allows the brand to utilize their name and create brand recognition in any space and any size. This specific logo suite shows four different lockups from wordmark, to wordmark with product name, to full badge design.
Logo Suite
Logo Suite
Six icons that display the attitude of Capeta. These six icon designs should set the tone for the attitude that needs to be displayed throughout the whole brand system.
Six icons that display the attitude of Capeta. These six icon designs should set the tone for the attitude that needs to be displayed throughout the whole brand system.
Icon System
Icon System
Everything from Full Badge Designs that utilize the actual brand logo to merch design, to illustrations, and other graphics that can be used throughout the brand identity.
Everything from Full Badge Designs that utilize the actual brand logo to merch design, to illustrations, and other graphics that can be used throughout the brand identity.
Custom Graphics
Custom Graphics
