Burger Bar
Burger Bar
Burger Bar
Burger Bar’s identity is loud, bold, and unapologetically classic. Inspired by old-school burger joints, the design blends nostalgic charm with a modern, asset-heavy approach. Bright, punchy typography, a playful mascot, and a no-nonsense attitude bring the brand to life. Every good burger deserves an equally good brand identity.
Burger Bar’s identity is loud, bold, and unapologetically classic. Inspired by old-school burger joints, the design blends nostalgic charm with a modern, asset-heavy approach. Bright, punchy typography, a playful mascot, and a no-nonsense attitude bring the brand to life. Every good burger deserves an equally good brand identity.
2024
2024
2024
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Website
Website
Website
Scope of Work
Brand Refresh
Brand Refresh
UX/UI Design
UX/UI Design
Copywriting
Copywriting
Mascot Design
Mascot Design
Merch
Merch
Social Media
Social Media
This project was an exploration into a new identity for Burger Bar and how it would intereact and compete with the rise of faster, more brand oriented Burger Places. This direction pushes a more lighthearted, almost "mocking" tone towards what most people call "utah culture."
This project was an exploration into a new identity for Burger Bar and how it would intereact and compete with the rise of faster, more brand oriented Burger Places. This direction pushes a more lighthearted, almost "mocking" tone towards what most people call "utah culture."
Brand Identity
Brand Identity
Like mentioned in the paragraph before, the majority of these badge designs and secondary elements poke fun at the "utah culture" atmosphere that surrounds the original location of the Burger Bar.
Like mentioned in the paragraph before, the majority of these badge designs and secondary elements poke fun at the "utah culture" atmosphere that surrounds the original location of the Burger Bar.
Secondary Marks
Secondary Marks
The development of the website really pushes the colors and brand elements creating a warm and inviting site for anyone looking to get to know the franchise or who they are.
The development of the website really pushes the colors and brand elements creating a warm and inviting site for anyone looking to get to know the franchise or who they are.
UX/UI Design
UX/UI Design
