Whitespace
Whitespace
Whitespace
In this project for WHITESPACE, we focused on the purity and precision of design. The minimalist black-and-white visuals highlight the power of space, using typography and hierarchy to drive home a calculated yet chaotic aesthetic. Each element serves a purpose, stripping away the unnecessary to reveal a focused, thought-out approach to senior design. The result is a clean, intentional representation of what design truly is when you let go of excess.
In this project for WHITESPACE, we focused on the purity and precision of design. The minimalist black-and-white visuals highlight the power of space, using typography and hierarchy to drive home a calculated yet chaotic aesthetic. Each element serves a purpose, stripping away the unnecessary to reveal a focused, thought-out approach to senior design. The result is a clean, intentional representation of what design truly is when you let go of excess.
2025
2025
2025
///
///
Show Brand
Show Brand
Show Brand
Scope of Work
Event Design
Event Design
Advertisement
Advertisement
Visual Language
Visual Language
Brand Identity
Brand Identity
Social Media
Social Media
Poster Design
Poster Design
When creating the branding for this design exhibition, we wanted to let the work that would be displayed speak louder than the branding of the show. It came down to the idea that some things should just be neutral; it shouldn't have any inherent meaning in itself, thus having meaning.
When creating the branding for this design exhibition, we wanted to let the work that would be displayed speak louder than the branding of the show. It came down to the idea that some things should just be neutral; it shouldn't have any inherent meaning in itself, thus having meaning.
Brand Identity
Brand Identity
Not only did we design a poster series, we also created other series of printed items. We wanted to really create something that pulled heavily from a spacial and typographical design point. We feel we did just that and the cohesion of the posters really came together.
Not only did we design a poster series, we also created other series of printed items. We wanted to really create something that pulled heavily from a spacial and typographical design point. We feel we did just that and the cohesion of the posters really came together.
Advertisement Design
Advertisement Design
Utilizing the treatment of the "A" in the main logo, we did an extensive research into other words that we could use throughout our identity. The research resulted in an extensive list of words taht we could pull from when creating our wayfinding signage or other copy.
Utilizing the treatment of the "A" in the main logo, we did an extensive research into other words that we could use throughout our identity. The research resulted in an extensive list of words taht we could pull from when creating our wayfinding signage or other copy.
Visual and Written Identity
Visual and Written Identity
