CleverCards

CleverCards

CleverCards

CleverCards is where finance meets finesse—seamless, smart, and built to make every dollar work for you. The brand feels as electric as the money moves you’re making. The pixelated chatbox mascot? A nod to the digital age, keeping things sleek with a side of personality. Whether you're stacking cash or making it rain, this is money, made clever.

CleverCards is where finance meets finesse—seamless, smart, and built to make every dollar work for you. The brand feels as electric as the money moves you’re making. The pixelated chatbox mascot? A nod to the digital age, keeping things sleek with a side of personality. Whether you're stacking cash or making it rain, this is money, made clever.

2023

2023

2023

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App Design

App Design

App Design

Scope of Work

App Design

App Design

Motion Design

Motion Design

Copywriting

Copywriting

Graphic Design

Graphic Design

Visual Identity

Visual Identity

Mascot Design

Mascot Design

Creating this visual identity came with understanding the industry and how CleverCards could stand out. The best way they could do that was through quirky commentary and sleek design that could be used throughout the brand in "clever" ways.

Creating this visual identity came with understanding the industry and how CleverCards could stand out. The best way they could do that was through quirky commentary and sleek design that could be used throughout the brand in "clever" ways.

Visual Identity

Visual Identity

This icon system was created to fit the identity that was created through the Visual identity and the mascot. The pixelated look really made the iconography for CleverCards feel right especially for the attitude they are trying to portray.

This icon system was created to fit the identity that was created through the Visual identity and the mascot. The pixelated look really made the iconography for CleverCards feel right especially for the attitude they are trying to portray.

Iconography

Iconography

This pattern fully demonstrates how the brand colors, icons, and other elements can interact with each other to form a complete pattern. While this is one way the pattern could be used, it isn't the only way.

This pattern fully demonstrates how the brand colors, icons, and other elements can interact with each other to form a complete pattern. While this is one way the pattern could be used, it isn't the only way.

Pattern Design

Pattern Design

This mascot's main purpose is relatability. We wanted to create a mascot that could demonstrate a full range of emotions to be displayed either in the UX/UI or in the advertisments. This most commonly seen in the profile image as a default place holder and in the advertisement really pushing the idea that you can eliminate the stress that comes with finances and take back control of your emotions.

This mascot's main purpose is relatability. We wanted to create a mascot that could demonstrate a full range of emotions to be displayed either in the UX/UI or in the advertisments. This most commonly seen in the profile image as a default place holder and in the advertisement really pushing the idea that you can eliminate the stress that comes with finances and take back control of your emotions.

Mascot Design

Mascot Design