Texas Snax
Texas Snax
Texas Snax
2023
2023
Texas Snax is a snack brand seeking a refreshed identity to better reflect its personality and Texas roots. The existing branding lacked cohesion and character, presenting an opportunity for a more distinctive approach.
Texas Snax is a snack brand seeking a refreshed identity to better reflect its personality and Texas roots. The existing branding lacked cohesion and character, presenting an opportunity for a more distinctive approach.
Texas Snax is a snack brand seeking a refreshed identity to better reflect its personality and Texas roots. The existing branding lacked cohesion and character, presenting an opportunity for a more distinctive approach.
The redesign centered on a cowboy-inspired monogram combining the “T” and “S,” paired with a bold red and blue palette referencing the Texas flag. The visual system was designed to inject personality while remaining versatile across packaging, digital, and promotional applications.
The redesign centered on a cowboy-inspired monogram combining the “T” and “S,” paired with a bold red and blue palette referencing the Texas flag. The visual system was designed to inject personality while remaining versatile across packaging, digital, and promotional applications.
The redesign centered on a cowboy-inspired monogram combining the “T” and “S,” paired with a bold red and blue palette referencing the Texas flag. The visual system was designed to inject personality while remaining versatile across packaging, digital, and promotional applications.
The resulting identity communicates authenticity, regional pride, and fun. By giving the brand a recognizable mark and a strong color system, Texas Snax now stands out in a competitive snack market while staying true to its Texas heritage.
The resulting identity communicates authenticity, regional pride, and fun. By giving the brand a recognizable mark and a strong color system, Texas Snax now stands out in a competitive snack market while staying true to its Texas heritage.
The resulting identity communicates authenticity, regional pride, and fun. By giving the brand a recognizable mark and a strong color system, Texas Snax now stands out in a competitive snack market while staying true to its Texas heritage.
