Swishlake City
Swishlake City
Swishlake City
2024
2024
SwishLake City is a local independent journalist covering the Utah Jazz through podcasts, articles, and email newsletters. The brand needed to feel authentic to Jazz fans while clearly standing on its own.
SwishLake City is a local independent journalist covering the Utah Jazz through podcasts, articles, and email newsletters. The brand needed to feel authentic to Jazz fans while clearly standing on its own.
SwishLake City is a local independent journalist covering the Utah Jazz through podcasts, articles, and email newsletters. The brand needed to feel authentic to Jazz fans while clearly standing on its own.
The visual language leans into modified versions of Jazz iconography, carefully adjusted to remain unique but still recognizable. The design system uses the team’s iconic purple and blue “Mountain Basketball” scheme to immediately signal its connection to the Jazz while giving SwishLake City its own distinct voice.
The visual language leans into modified versions of Jazz iconography, carefully adjusted to remain unique but still recognizable. The design system uses the team’s iconic purple and blue “Mountain Basketball” scheme to immediately signal its connection to the Jazz while giving SwishLake City its own distinct voice.
The visual language leans into modified versions of Jazz iconography, carefully adjusted to remain unique but still recognizable. The design system uses the team’s iconic purple and blue “Mountain Basketball” scheme to immediately signal its connection to the Jazz while giving SwishLake City its own distinct voice.
The result is a brand that feels deeply tied to the Jazz community while carving out its own space. It bridges credibility and fandom, creating a recognizable identity that resonates with Utah basketball fans across digital platforms.
The result is a brand that feels deeply tied to the Jazz community while carving out its own space. It bridges credibility and fandom, creating a recognizable identity that resonates with Utah basketball fans across digital platforms.
The result is a brand that feels deeply tied to the Jazz community while carving out its own space. It bridges credibility and fandom, creating a recognizable identity that resonates with Utah basketball fans across digital platforms.
