Sports Academy
Sports Academy
Sports Academy
2024
2024
Sports Academy is a full-scale athletic facility in Northern Utah that came to us for a complete rebrand. Their old identity featured a dark, dated blue and green palette that lacked energy and approachability.
Sports Academy is a full-scale athletic facility in Northern Utah that came to us for a complete rebrand. Their old identity featured a dark, dated blue and green palette that lacked energy and approachability.
Sports Academy is a full-scale athletic facility in Northern Utah that came to us for a complete rebrand. Their old identity featured a dark, dated blue and green palette that lacked energy and approachability.
We brightened the color system to inject vibrancy and energy, setting the tone for a more inspiring and forward-looking brand. The new logo is built around movement: a racquetball bouncing wall to wall, forming both an “S” and a rectangular container to represent Sports Academy’s foundation. The system reflects the brand’s philosophy — not about beating others, but about beating your yesterday self.
We brightened the color system to inject vibrancy and energy, setting the tone for a more inspiring and forward-looking brand. The new logo is built around movement: a racquetball bouncing wall to wall, forming both an “S” and a rectangular container to represent Sports Academy’s foundation. The system reflects the brand’s philosophy — not about beating others, but about beating your yesterday self.
We brightened the color system to inject vibrancy and energy, setting the tone for a more inspiring and forward-looking brand. The new logo is built around movement: a racquetball bouncing wall to wall, forming both an “S” and a rectangular container to represent Sports Academy’s foundation. The system reflects the brand’s philosophy — not about beating others, but about beating your yesterday self.
The updated brand captures the spirit of hard work and consistency while feeling dynamic, modern, and motivating. Sports Academy now stands as a hub of progress and performance, inspiring athletes of all levels to push further.
The updated brand captures the spirit of hard work and consistency while feeling dynamic, modern, and motivating. Sports Academy now stands as a hub of progress and performance, inspiring athletes of all levels to push further.
The updated brand captures the spirit of hard work and consistency while feeling dynamic, modern, and motivating. Sports Academy now stands as a hub of progress and performance, inspiring athletes of all levels to push further.
