Southgate
Southgate
Southgate
2024
2024
Southgate Golf Club in St. George, Utah needed a refreshed identity to replace its outdated branding, which relied on Papyrus type and simple lines meant to represent mountains. The goal was to create a system that felt professional, flexible, and merch-ready for its destination golfers.
Southgate Golf Club in St. George, Utah needed a refreshed identity to replace its outdated branding, which relied on Papyrus type and simple lines meant to represent mountains. The goal was to create a system that felt professional, flexible, and merch-ready for its destination golfers.
Southgate Golf Club in St. George, Utah needed a refreshed identity to replace its outdated branding, which relied on Papyrus type and simple lines meant to represent mountains. The goal was to create a system that felt professional, flexible, and merch-ready for its destination golfers.
The new identity features custom typography paired with mountain-inspired graphics and a versatile "S" mark with a golf flag through it. Additional patches and phrases like "Fairway to Heaven" for their signature Hole 1 added character and a unique merch angle. The color palette of black, red, and tan ties into their established look but with a more polished finish.
The new identity features custom typography paired with mountain-inspired graphics and a versatile "S" mark with a golf flag through it. Additional patches and phrases like "Fairway to Heaven" for their signature Hole 1 added character and a unique merch angle. The color palette of black, red, and tan ties into their established look but with a more polished finish.
The new identity features custom typography paired with mountain-inspired graphics and a versatile "S" mark with a golf flag through it. Additional patches and phrases like "Fairway to Heaven" for their signature Hole 1 added character and a unique merch angle. The color palette of black, red, and tan ties into their established look but with a more polished finish.
The updated brand elevates Southgate into a recognizable golf destination with a stronger visual presence. The identity works seamlessly across signage, apparel, and course materials, giving players something they’re excited to rep long after they’ve left the course.
The updated brand elevates Southgate into a recognizable golf destination with a stronger visual presence. The identity works seamlessly across signage, apparel, and course materials, giving players something they’re excited to rep long after they’ve left the course.
The updated brand elevates Southgate into a recognizable golf destination with a stronger visual presence. The identity works seamlessly across signage, apparel, and course materials, giving players something they’re excited to rep long after they’ve left the course.
