SoftWear
SoftWear
SoftWear
2023
2023
SoftWear is an apparel brand built on 90s clipart nostalgia and early digital aesthetics. The name plays on software while making it tactile and wearable. The logo balances “Soft” in smooth gradients with “Wear” in sharp pixels, supported by a bold palette of white, black, purple, pink, blue, and yellow.
SoftWear is an apparel brand built on 90s clipart nostalgia and early digital aesthetics. The name plays on software while making it tactile and wearable. The logo balances “Soft” in smooth gradients with “Wear” in sharp pixels, supported by a bold palette of white, black, purple, pink, blue, and yellow.
SoftWear is an apparel brand built on 90s clipart nostalgia and early digital aesthetics. The name plays on software while making it tactile and wearable. The logo balances “Soft” in smooth gradients with “Wear” in sharp pixels, supported by a bold palette of white, black, purple, pink, blue, and yellow.
The identity reintroduces discarded 90s visuals in a fun, wearable format. Clothing becomes a canvas for nostalgia, while the playful logo and neon palette stand out across apparel, packaging, and digital use.
The identity reintroduces discarded 90s visuals in a fun, wearable format. Clothing becomes a canvas for nostalgia, while the playful logo and neon palette stand out across apparel, packaging, and digital use.
The identity reintroduces discarded 90s visuals in a fun, wearable format. Clothing becomes a canvas for nostalgia, while the playful logo and neon palette stand out across apparel, packaging, and digital use.
The result is a brand that feels both retro and fresh. By embracing irony and digital nostalgia, SoftWear carves a unique space in apparel—bold, memorable, and unapologetically fun.
The result is a brand that feels both retro and fresh. By embracing irony and digital nostalgia, SoftWear carves a unique space in apparel—bold, memorable, and unapologetically fun.
The result is a brand that feels both retro and fresh. By embracing irony and digital nostalgia, SoftWear carves a unique space in apparel—bold, memorable, and unapologetically fun.
