Shift8
Shift8
Shift8
2023
2023
Shift8 is a branding exercise exploring a hybrid agency model—part marketing, part connector—helping brands access third-party partners for merchandise and production. The name references the keyboard command “Shift + 8,” creating the asterisk symbol, which became a central visual cue. A clean palette of blue, dark blue, and gray supports the digital-first direction.
Shift8 is a branding exercise exploring a hybrid agency model—part marketing, part connector—helping brands access third-party partners for merchandise and production. The name references the keyboard command “Shift + 8,” creating the asterisk symbol, which became a central visual cue. A clean palette of blue, dark blue, and gray supports the digital-first direction.
Shift8 is a branding exercise exploring a hybrid agency model—part marketing, part connector—helping brands access third-party partners for merchandise and production. The name references the keyboard command “Shift + 8,” creating the asterisk symbol, which became a central visual cue. A clean palette of blue, dark blue, and gray supports the digital-first direction.
The identity plays into the concept of “shift”—pushing the brand toward a modern, digital expression. The asterisk becomes a flexible mark, standing in as a connector, a pointer, and a symbol of expansion.
The identity plays into the concept of “shift”—pushing the brand toward a modern, digital expression. The asterisk becomes a flexible mark, standing in as a connector, a pointer, and a symbol of expansion.
The identity plays into the concept of “shift”—pushing the brand toward a modern, digital expression. The asterisk becomes a flexible mark, standing in as a connector, a pointer, and a symbol of expansion.
Though exploratory, the system feels distinct and intentional. The use of a familiar digital reference, paired with a sharp, restrained palette, gives Shift8 a confident presence while reinforcing the idea of connection and direction.
Though exploratory, the system feels distinct and intentional. The use of a familiar digital reference, paired with a sharp, restrained palette, gives Shift8 a confident presence while reinforcing the idea of connection and direction.
Though exploratory, the system feels distinct and intentional. The use of a familiar digital reference, paired with a sharp, restrained palette, gives Shift8 a confident presence while reinforcing the idea of connection and direction.
