Ski Weenies
Ski Weenies
Ski Weenies
2022
2022






Ski Weenies is a ski club based in Southern Utah, bringing together teenage and young adult skiers for weekend trips to nearby mountain resorts. The project aimed to build a visual identity that promoted the club and encouraged participation.
Ski Weenies is a ski club based in Southern Utah, bringing together teenage and young adult skiers for weekend trips to nearby mountain resorts. The project aimed to build a visual identity that promoted the club and encouraged participation.
Ski Weenies is a ski club based in Southern Utah, bringing together teenage and young adult skiers for weekend trips to nearby mountain resorts. The project aimed to build a visual identity that promoted the club and encouraged participation.






The identity features a bold “W” mark composed of four diamond-like shapes, paired with a striking palette of deep red, powder blue, and cream. The system emphasizes energy, adventure, and camaraderie, making it versatile for promotional materials, social graphics, and apparel.
The identity features a bold “W” mark composed of four diamond-like shapes, paired with a striking palette of deep red, powder blue, and cream. The system emphasizes energy, adventure, and camaraderie, making it versatile for promotional materials, social graphics, and apparel.
The identity features a bold “W” mark composed of four diamond-like shapes, paired with a striking palette of deep red, powder blue, and cream. The system emphasizes energy, adventure, and camaraderie, making it versatile for promotional materials, social graphics, and apparel.






The resulting brand captures the excitement and community of the Ski Weenies club. By combining a memorable mark with vibrant colors, the identity helps drive engagement and creates a sense of belonging for participants.
The resulting brand captures the excitement and community of the Ski Weenies club. By combining a memorable mark with vibrant colors, the identity helps drive engagement and creates a sense of belonging for participants.
The resulting brand captures the excitement and community of the Ski Weenies club. By combining a memorable mark with vibrant colors, the identity helps drive engagement and creates a sense of belonging for participants.





