IceHotel
IceHotel
IceHotel
2022
2022
The IceHotel rebrand was a school project focused on highlighting the hotel’s most iconic attraction—the northern lights. The goal was to modernize the brand while honoring the region’s traditional art and cultural aesthetics.
The IceHotel rebrand was a school project focused on highlighting the hotel’s most iconic attraction—the northern lights. The goal was to modernize the brand while honoring the region’s traditional art and cultural aesthetics.
The IceHotel rebrand was a school project focused on highlighting the hotel’s most iconic attraction—the northern lights. The goal was to modernize the brand while honoring the region’s traditional art and cultural aesthetics.
The identity uses a cool-toned palette of deep blues and greens, paired with a custom icon and logo that bridge local artistic traditions with contemporary design. The system emphasizes elegance and atmosphere, capturing the magic of the northern lights across digital and print applications.
The identity uses a cool-toned palette of deep blues and greens, paired with a custom icon and logo that bridge local artistic traditions with contemporary design. The system emphasizes elegance and atmosphere, capturing the magic of the northern lights across digital and print applications.
The identity uses a cool-toned palette of deep blues and greens, paired with a custom icon and logo that bridge local artistic traditions with contemporary design. The system emphasizes elegance and atmosphere, capturing the magic of the northern lights across digital and print applications.
The resulting identity conveys both the beauty of the destination and the sophistication of the hotel experience. By combining cultural references with modern design sensibilities, the IceHotel brand feels distinctive, memorable, and visually aligned with its unique environment.
The resulting identity conveys both the beauty of the destination and the sophistication of the hotel experience. By combining cultural references with modern design sensibilities, the IceHotel brand feels distinctive, memorable, and visually aligned with its unique environment.
The resulting identity conveys both the beauty of the destination and the sophistication of the hotel experience. By combining cultural references with modern design sensibilities, the IceHotel brand feels distinctive, memorable, and visually aligned with its unique environment.
