Obsession
Obsession
Obsession
2022
2022
Obsession is a brand centered on hard work, ambition, and the drive to rise from the bottom to the top. The visual identity blends traditional collegiate elements with a darker, bold palette to evoke intensity and focus.
Obsession is a brand centered on hard work, ambition, and the drive to rise from the bottom to the top. The visual identity blends traditional collegiate elements with a darker, bold palette to evoke intensity and focus.
Obsession is a brand centered on hard work, ambition, and the drive to rise from the bottom to the top. The visual identity blends traditional collegiate elements with a darker, bold palette to evoke intensity and focus.
The system features a classic “O” with a banner reading “Obsession,” supported by icons including a flag, fire, and broken crown. Illustrations like the cut snake—symbolizing the 13 original American colonies—tie into the theme of persistence and resilience, while copy such as “Obsessions make my life worse, but my work better” reinforces the brand’s philosophy.
The system features a classic “O” with a banner reading “Obsession,” supported by icons including a flag, fire, and broken crown. Illustrations like the cut snake—symbolizing the 13 original American colonies—tie into the theme of persistence and resilience, while copy such as “Obsessions make my life worse, but my work better” reinforces the brand’s philosophy.
The system features a classic “O” with a banner reading “Obsession,” supported by icons including a flag, fire, and broken crown. Illustrations like the cut snake—symbolizing the 13 original American colonies—tie into the theme of persistence and resilience, while copy such as “Obsessions make my life worse, but my work better” reinforces the brand’s philosophy.
The resulting identity communicates ambition, grit, and determination. Through a cohesive combination of typography, iconography, and illustrative elements, Obsession stands out as a brand that visually embodies the mindset of working tirelessly toward success.
The resulting identity communicates ambition, grit, and determination. Through a cohesive combination of typography, iconography, and illustrative elements, Obsession stands out as a brand that visually embodies the mindset of working tirelessly toward success.
The resulting identity communicates ambition, grit, and determination. Through a cohesive combination of typography, iconography, and illustrative elements, Obsession stands out as a brand that visually embodies the mindset of working tirelessly toward success.
