Red Rock Spas
Red Rock Spas
Red Rock Spas
2023
2023
Red Rock Spas is a Southern Utah–based company producing high-end spas and hot tubs. Before the rebrand, the identity leaned heavily on bright red Comic Sans, which failed to match the premium quality of the brand’s products. The goal was to elevate the design system into something sophisticated, timeless, and aligned with the luxury market.
Red Rock Spas is a Southern Utah–based company producing high-end spas and hot tubs. Before the rebrand, the identity leaned heavily on bright red Comic Sans, which failed to match the premium quality of the brand’s products. The goal was to elevate the design system into something sophisticated, timeless, and aligned with the luxury market.
Red Rock Spas is a Southern Utah–based company producing high-end spas and hot tubs. Before the rebrand, the identity leaned heavily on bright red Comic Sans, which failed to match the premium quality of the brand’s products. The goal was to elevate the design system into something sophisticated, timeless, and aligned with the luxury market.
The updated identity introduces a refined color palette of charcoal grey, tan, and deep red, supported by a thin-lined sun mark with a flowing curve through its center—symbolizing warmth, relaxation, and the soothing water of a spa. A set of premium badge designs was also created, expanding the system for use across merchandise, signage, and promotional materials. This shift allowed the brand to position itself more confidently in the high-end wellness space.
The updated identity introduces a refined color palette of charcoal grey, tan, and deep red, supported by a thin-lined sun mark with a flowing curve through its center—symbolizing warmth, relaxation, and the soothing water of a spa. A set of premium badge designs was also created, expanding the system for use across merchandise, signage, and promotional materials. This shift allowed the brand to position itself more confidently in the high-end wellness space.
The updated identity introduces a refined color palette of charcoal grey, tan, and deep red, supported by a thin-lined sun mark with a flowing curve through its center—symbolizing warmth, relaxation, and the soothing water of a spa. A set of premium badge designs was also created, expanding the system for use across merchandise, signage, and promotional materials. This shift allowed the brand to position itself more confidently in the high-end wellness space.
The rebrand replaced playful but outdated visuals with a sleek, modern system that communicates trust, luxury, and calm. By balancing elegance with regional character, Red Rock Spas now has an identity that resonates with both locals and high-end customers seeking a refined spa experience.
The rebrand replaced playful but outdated visuals with a sleek, modern system that communicates trust, luxury, and calm. By balancing elegance with regional character, Red Rock Spas now has an identity that resonates with both locals and high-end customers seeking a refined spa experience.
The rebrand replaced playful but outdated visuals with a sleek, modern system that communicates trust, luxury, and calm. By balancing elegance with regional character, Red Rock Spas now has an identity that resonates with both locals and high-end customers seeking a refined spa experience.
