Flint Oak
Flint Oak
Flint Oak
2023
2023
Flint Oak is a hunting brand rooted in tradition, carrying its recognizable yellow and brown palette. The brand already leaned into a rugged, outdoorsman character, but it needed a refreshed identity that honored its history while sharpening its presence.
Flint Oak is a hunting brand rooted in tradition, carrying its recognizable yellow and brown palette. The brand already leaned into a rugged, outdoorsman character, but it needed a refreshed identity that honored its history while sharpening its presence.
Flint Oak is a hunting brand rooted in tradition, carrying its recognizable yellow and brown palette. The brand already leaned into a rugged, outdoorsman character, but it needed a refreshed identity that honored its history while sharpening its presence.
The updated logo was reimagined as a badge, giving the brand a more formal and versatile mark that could live on gear, signage, and digital spaces. Supporting the badge, a straightforward icon system was developed, using arrows, acorns, trees, and flags. Each icon reflects hunting culture while keeping the visual language clear and accessible.
The updated logo was reimagined as a badge, giving the brand a more formal and versatile mark that could live on gear, signage, and digital spaces. Supporting the badge, a straightforward icon system was developed, using arrows, acorns, trees, and flags. Each icon reflects hunting culture while keeping the visual language clear and accessible.
The updated logo was reimagined as a badge, giving the brand a more formal and versatile mark that could live on gear, signage, and digital spaces. Supporting the badge, a straightforward icon system was developed, using arrows, acorns, trees, and flags. Each icon reflects hunting culture while keeping the visual language clear and accessible.
The result is an identity that feels both familiar and refined. Flint Oak’s updated branding embraces its hunter-driven roots but organizes them into a cohesive system. With its badge logo and functional icons, the brand now communicates strength, clarity, and a consistent visual story across all touchpoints.
The result is an identity that feels both familiar and refined. Flint Oak’s updated branding embraces its hunter-driven roots but organizes them into a cohesive system. With its badge logo and functional icons, the brand now communicates strength, clarity, and a consistent visual story across all touchpoints.
The result is an identity that feels both familiar and refined. Flint Oak’s updated branding embraces its hunter-driven roots but organizes them into a cohesive system. With its badge logo and functional icons, the brand now communicates strength, clarity, and a consistent visual story across all touchpoints.
