Phantom Coffee
Phantom Coffee
Phantom Coffee
2023
2023
Phantom Coffee is a school project focused on creating a coffee brand inspired by graffiti, street art, and found art culture. The brand balances spooky and edgy elements with an approachable, playful attitude, aiming to resonate with fans of underground and urban culture.
Phantom Coffee is a school project focused on creating a coffee brand inspired by graffiti, street art, and found art culture. The brand balances spooky and edgy elements with an approachable, playful attitude, aiming to resonate with fans of underground and urban culture.
Phantom Coffee is a school project focused on creating a coffee brand inspired by graffiti, street art, and found art culture. The brand balances spooky and edgy elements with an approachable, playful attitude, aiming to resonate with fans of underground and urban culture.
The logo is a wordmark composed of varying font styles that spell “Phantom,” reflecting the chaotic and collage-like nature of street art. The visual system includes motifs such as a reaper, a creepy smile, and Zodiac Killer-inspired symbols. A deep palette of purple, navy, and crimson—reminiscent of velvet-lined coffins—reinforces the dark yet tactile aesthetic.
The logo is a wordmark composed of varying font styles that spell “Phantom,” reflecting the chaotic and collage-like nature of street art. The visual system includes motifs such as a reaper, a creepy smile, and Zodiac Killer-inspired symbols. A deep palette of purple, navy, and crimson—reminiscent of velvet-lined coffins—reinforces the dark yet tactile aesthetic.
The logo is a wordmark composed of varying font styles that spell “Phantom,” reflecting the chaotic and collage-like nature of street art. The visual system includes motifs such as a reaper, a creepy smile, and Zodiac Killer-inspired symbols. A deep palette of purple, navy, and crimson—reminiscent of velvet-lined coffins—reinforces the dark yet tactile aesthetic.
The resulting identity creates a memorable, immersive experience that feels both eerie and engaging. By combining diverse typography, bold iconography, and a rich color palette, Phantom Coffee establishes a distinct personality that stands out in the specialty coffee space while celebrating urban art culture.
The resulting identity creates a memorable, immersive experience that feels both eerie and engaging. By combining diverse typography, bold iconography, and a rich color palette, Phantom Coffee establishes a distinct personality that stands out in the specialty coffee space while celebrating urban art culture.
The resulting identity creates a memorable, immersive experience that feels both eerie and engaging. By combining diverse typography, bold iconography, and a rich color palette, Phantom Coffee establishes a distinct personality that stands out in the specialty coffee space while celebrating urban art culture.
