Ally Bank
Ally Bank
Ally Bank
2023
2023
Ally Bank is a rebrand of the former Western Alliance Bank, aimed at giving the institution more personality and approachability. The identity balances professionalism with a touch of playfulness, making banking feel more human and engaging.
Ally Bank is a rebrand of the former Western Alliance Bank, aimed at giving the institution more personality and approachability. The identity balances professionalism with a touch of playfulness, making banking feel more human and engaging.
Ally Bank is a rebrand of the former Western Alliance Bank, aimed at giving the institution more personality and approachability. The identity balances professionalism with a touch of playfulness, making banking feel more human and engaging.
The visual system leans on a strong shield icon paired with a clean color palette, conveying trust and security. The copywriting introduces clever wordplay like: “your best interest at heart” and “you can count on us” to reinforce the brand’s approachable, friendly tone.
The visual system leans on a strong shield icon paired with a clean color palette, conveying trust and security. The copywriting introduces clever wordplay like: “your best interest at heart” and “you can count on us” to reinforce the brand’s approachable, friendly tone.
The visual system leans on a strong shield icon paired with a clean color palette, conveying trust and security. The copywriting introduces clever wordplay like: “your best interest at heart” and “you can count on us” to reinforce the brand’s approachable, friendly tone.
The resulting identity combines reliability and personality, helping Ally Bank stand out in a conservative industry. Through its playful yet professional messaging and cohesive visual system, the brand feels accessible while still maintaining customer trust.
The resulting identity combines reliability and personality, helping Ally Bank stand out in a conservative industry. Through its playful yet professional messaging and cohesive visual system, the brand feels accessible while still maintaining customer trust.
The resulting identity combines reliability and personality, helping Ally Bank stand out in a conservative industry. Through its playful yet professional messaging and cohesive visual system, the brand feels accessible while still maintaining customer trust.
