Drew's Dapper Detailing
Drew's Dapper Detailing
Drew's Dapper Detailing
2024
2024






Drew’s Dapper Detailing, a car detailing service in Pleasant Grove, Utah, came to me with the goal of breaking away from the sameness of local competitors. The idea of building a brand that was unapologetically distinct was what drew me to take on this project.
Drew’s Dapper Detailing, a car detailing service in Pleasant Grove, Utah, came to me with the goal of breaking away from the sameness of local competitors. The idea of building a brand that was unapologetically distinct was what drew me to take on this project.
Drew’s Dapper Detailing, a car detailing service in Pleasant Grove, Utah, came to me with the goal of breaking away from the sameness of local competitors. The idea of building a brand that was unapologetically distinct was what drew me to take on this project.






Because I knew Drew personally, I understood his balance of bold energy and professionalism. This insight guided the brand’s direction—pairing his favorite color, purple, with a striking green that injects personality and ensures memorability.
Because I knew Drew personally, I understood his balance of bold energy and professionalism. This insight guided the brand’s direction—pairing his favorite color, purple, with a striking green that injects personality and ensures memorability.
Because I knew Drew personally, I understood his balance of bold energy and professionalism. This insight guided the brand’s direction—pairing his favorite color, purple, with a striking green that injects personality and ensures memorability.






By blending the structure of traditional branding with playful color choices, badges, and taglines, the identity breaks from the “cookie-cutter” look common in the industry. The result is a brand that demands attention rather than being scrolled past.
By blending the structure of traditional branding with playful color choices, badges, and taglines, the identity breaks from the “cookie-cutter” look common in the industry. The result is a brand that demands attention rather than being scrolled past.
By blending the structure of traditional branding with playful color choices, badges, and taglines, the identity breaks from the “cookie-cutter” look common in the industry. The result is a brand that demands attention rather than being scrolled past.





