Franklin Homes
Franklin Homes
Franklin Homes
2023
2023
Franklin Homes was a self-initiated project created to sharpen my skills outside of client work. While balancing school and a part-time job, I challenged myself to reimagine logos I felt lacked clarity or distinction—pushing each redesign toward stronger communication and design fundamentals.
Franklin Homes was a self-initiated project created to sharpen my skills outside of client work. While balancing school and a part-time job, I challenged myself to reimagine logos I felt lacked clarity or distinction—pushing each redesign toward stronger communication and design fundamentals.
Franklin Homes was a self-initiated project created to sharpen my skills outside of client work. While balancing school and a part-time job, I challenged myself to reimagine logos I felt lacked clarity or distinction—pushing each redesign toward stronger communication and design fundamentals.
The identity centers on a mark that subtly resembles a home. This icon extended beyond the logo itself, becoming a flexible system used in patterns to suggest a neighborhood and placed at the end of phrases to symbolize both “home” and a sense of arrival.
The identity centers on a mark that subtly resembles a home. This icon extended beyond the logo itself, becoming a flexible system used in patterns to suggest a neighborhood and placed at the end of phrases to symbolize both “home” and a sense of arrival.
The identity centers on a mark that subtly resembles a home. This icon extended beyond the logo itself, becoming a flexible system used in patterns to suggest a neighborhood and placed at the end of phrases to symbolize both “home” and a sense of arrival.
By prioritizing legibility and versatility, the final identity achieves a clean, recognizable look that reinforces the company’s values of clarity, stability, and a clear path home.
By prioritizing legibility and versatility, the final identity achieves a clean, recognizable look that reinforces the company’s values of clarity, stability, and a clear path home.
By prioritizing legibility and versatility, the final identity achieves a clean, recognizable look that reinforces the company’s values of clarity, stability, and a clear path home.
