Latin American and Latinx Studies

Latin American and Latinx Studies

Latin American and Latinx Studies

2022

2022

This project focused on the Latin America and Latinx Studies Degree, exploring ways to celebrate the culture and encourage participation. The goal was to create an identity that felt vibrant, approachable, and reflective of the program’s diversity.

This project focused on the Latin America and Latinx Studies Degree, exploring ways to celebrate the culture and encourage participation. The goal was to create an identity that felt vibrant, approachable, and reflective of the program’s diversity.

This project focused on the Latin America and Latinx Studies Degree, exploring ways to celebrate the culture and encourage participation. The goal was to create an identity that felt vibrant, approachable, and reflective of the program’s diversity.

The visual system uses playful, cheeky copy paired with a lively color palette including tan, purple, green, blue, maroon, and yellow. The approach emphasizes engagement, inclusivity, and cultural richness, making the program feel inviting across print and digital materials.

The visual system uses playful, cheeky copy paired with a lively color palette including tan, purple, green, blue, maroon, and yellow. The approach emphasizes engagement, inclusivity, and cultural richness, making the program feel inviting across print and digital materials.

The visual system uses playful, cheeky copy paired with a lively color palette including tan, purple, green, blue, maroon, and yellow. The approach emphasizes engagement, inclusivity, and cultural richness, making the program feel inviting across print and digital materials.

The resulting identity energizes the program and encourages student interaction. By combining bold colors with playful messaging, the project communicates both accessibility and respect for cultural heritage, creating a memorable and cohesive presence for the degree.

The resulting identity energizes the program and encourages student interaction. By combining bold colors with playful messaging, the project communicates both accessibility and respect for cultural heritage, creating a memorable and cohesive presence for the degree.

The resulting identity energizes the program and encourages student interaction. By combining bold colors with playful messaging, the project communicates both accessibility and respect for cultural heritage, creating a memorable and cohesive presence for the degree.