Flexjet
Flexjet
Flexjet
2023
2023
Flexjet originally presented itself with a simple gray-and-black wordmark paired with a generic clipart-style wing. While service-oriented, the brand lacked the sophistication and exclusivity that its audience—private jet clients—expects. The outdated identity failed to communicate the premium experience and high-class service Flexjet provides.
Flexjet originally presented itself with a simple gray-and-black wordmark paired with a generic clipart-style wing. While service-oriented, the brand lacked the sophistication and exclusivity that its audience—private jet clients—expects. The outdated identity failed to communicate the premium experience and high-class service Flexjet provides.
Flexjet originally presented itself with a simple gray-and-black wordmark paired with a generic clipart-style wing. While service-oriented, the brand lacked the sophistication and exclusivity that its audience—private jet clients—expects. The outdated identity failed to communicate the premium experience and high-class service Flexjet provides.
The rebrand introduces a striking black and orange palette paired with a custom typeface that balances sharp edges and smooth curves. This treatment creates a sleek, modern mark that feels elevated yet approachable. The tagline was refined to “Beyond First Class,” aligning the brand voice with its elite positioning and reinforcing the sense of exclusivity and luxury.
The rebrand introduces a striking black and orange palette paired with a custom typeface that balances sharp edges and smooth curves. This treatment creates a sleek, modern mark that feels elevated yet approachable. The tagline was refined to “Beyond First Class,” aligning the brand voice with its elite positioning and reinforcing the sense of exclusivity and luxury.
The rebrand introduces a striking black and orange palette paired with a custom typeface that balances sharp edges and smooth curves. This treatment creates a sleek, modern mark that feels elevated yet approachable. The tagline was refined to “Beyond First Class,” aligning the brand voice with its elite positioning and reinforcing the sense of exclusivity and luxury.
The new identity transforms Flexjet into a premium, memorable brand that speaks directly to its high-end clientele. From typography to color, every detail communicates refinement and trust. The updated system now resonates with the exclusivity of private aviation, setting Flexjet apart from generic competitors and firmly placing it in the realm of high-end service.
The new identity transforms Flexjet into a premium, memorable brand that speaks directly to its high-end clientele. From typography to color, every detail communicates refinement and trust. The updated system now resonates with the exclusivity of private aviation, setting Flexjet apart from generic competitors and firmly placing it in the realm of high-end service.
The new identity transforms Flexjet into a premium, memorable brand that speaks directly to its high-end clientele. From typography to color, every detail communicates refinement and trust. The updated system now resonates with the exclusivity of private aviation, setting Flexjet apart from generic competitors and firmly placing it in the realm of high-end service.
