Cache Valley Running Club
Cache Valley Running Club
Cache Valley Running Club
2024
2024
Cache Valley Running Club was built to give Northern Utah runners a collective identity. The area has no established club, so the goal was to design something bold and recognizable from the start. A clean palette of black, white, and blue set the tone, balancing modern clarity with a nod to running’s historic roots.
Cache Valley Running Club was built to give Northern Utah runners a collective identity. The area has no established club, so the goal was to design something bold and recognizable from the start. A clean palette of black, white, and blue set the tone, balancing modern clarity with a nod to running’s historic roots.
Cache Valley Running Club was built to give Northern Utah runners a collective identity. The area has no established club, so the goal was to design something bold and recognizable from the start. A clean palette of black, white, and blue set the tone, balancing modern clarity with a nod to running’s historic roots.
Vintage runner imagery and rallying taglines—like Run the 435, No Days Off, and In It for the Long Run—helped ground the brand in culture and community. The design creates an instant sense of belonging, while keeping the energy sharp and forward-looking. From shirts to signage, the system pushes motivation at every turn.
Vintage runner imagery and rallying taglines—like Run the 435, No Days Off, and In It for the Long Run—helped ground the brand in culture and community. The design creates an instant sense of belonging, while keeping the energy sharp and forward-looking. From shirts to signage, the system pushes motivation at every turn.
Vintage runner imagery and rallying taglines—like Run the 435, No Days Off, and In It for the Long Run—helped ground the brand in culture and community. The design creates an instant sense of belonging, while keeping the energy sharp and forward-looking. From shirts to signage, the system pushes motivation at every turn.
The final brand feels authentic to Cache Valley while also standing apart from other local organizations. It captures the grit of running culture but keeps things clean and versatile for real-world use. Most importantly, it gives runners a flag to rally under—making the club both inspiring and enduring.
The final brand feels authentic to Cache Valley while also standing apart from other local organizations. It captures the grit of running culture but keeps things clean and versatile for real-world use. Most importantly, it gives runners a flag to rally under—making the club both inspiring and enduring.
The final brand feels authentic to Cache Valley while also standing apart from other local organizations. It captures the grit of running culture but keeps things clean and versatile for real-world use. Most importantly, it gives runners a flag to rally under—making the club both inspiring and enduring.
