Ground Zero
Ground Zero
Ground Zero
2024
2024
Ground Zero is a conceptual studio brand built around the idea of starting from the beginning—“nothing by default.” The brand embraces a bold, forward-thinking attitude that emphasizes building up from scratch and collaborating closely with clients.
Ground Zero is a conceptual studio brand built around the idea of starting from the beginning—“nothing by default.” The brand embraces a bold, forward-thinking attitude that emphasizes building up from scratch and collaborating closely with clients.
Ground Zero is a conceptual studio brand built around the idea of starting from the beginning—“nothing by default.” The brand embraces a bold, forward-thinking attitude that emphasizes building up from scratch and collaborating closely with clients.
The identity uses a muted palette of greys and black, chosen both for aesthetic preference and to reflect a grounded, serious tone. The visual language is minimal yet assertive, communicating the studio’s philosophy that every project begins at ground zero and is crafted intentionally from there.
The identity uses a muted palette of greys and black, chosen both for aesthetic preference and to reflect a grounded, serious tone. The visual language is minimal yet assertive, communicating the studio’s philosophy that every project begins at ground zero and is crafted intentionally from there.
The identity uses a muted palette of greys and black, chosen both for aesthetic preference and to reflect a grounded, serious tone. The visual language is minimal yet assertive, communicating the studio’s philosophy that every project begins at ground zero and is crafted intentionally from there.
The resulting identity establishes a clear, confident personality for the studio. Through restrained colors and purposeful messaging, Ground Zero communicates focus, professionalism, and a collaborative mindset, creating a strong foundation for any future projects or expansions.
The resulting identity establishes a clear, confident personality for the studio. Through restrained colors and purposeful messaging, Ground Zero communicates focus, professionalism, and a collaborative mindset, creating a strong foundation for any future projects or expansions.
The resulting identity establishes a clear, confident personality for the studio. Through restrained colors and purposeful messaging, Ground Zero communicates focus, professionalism, and a collaborative mindset, creating a strong foundation for any future projects or expansions.
