Morgen Marketing
Morgen Marketing
Morgen Marketing
2025
2025
2025
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Marketing
Marketing
INTRODUCTION
INTRODUCTION
Morgen Marketing is a marketing agency based in Idaho. They have worked with hundreds of different companies and clients. They strive to provide them with the best marketing strategies as well as connect them with promotional products.
Morgen Marketing is a marketing agency based in Idaho. They have worked with hundreds of different companies and clients. They strive to provide them with the best marketing strategies as well as connect them with promotional products.
When they were first founded, as the owner said, they created their logo to reflect a more organic, and natural vibe. They no longer wanted to be seen like that.
When they were first founded, as the owner said, they created their logo to reflect a more organic, and natural vibe. They no longer wanted to be seen like that.
They wanted something lighter, something that felt more aligned to who they were and what they were doing everyday. If they didn't have a good looking or flexible brand how could they ask that of their clients?
They wanted something lighter, something that felt more aligned to who they were and what they were doing everyday. If they didn't have a good looking or flexible brand how could they ask that of their clients?
THE CHALLENGE
THE CHALLENGE
The issue we encountered early was in the monogram itself. What to do we do with it? Do we explore two M's or just stay with one M? Do we even do a monogram? All of these questions were assessed during our research so that we could provide the best outcome for Morgen Marketing.
The issue we encountered early was in the monogram itself. What to do we do with it? Do we explore two M's or just stay with one M? Do we even do a monogram? All of these questions were assessed during our research so that we could provide the best outcome for Morgen Marketing.
BOOST YOUR BRAND
BOOST YOUR
BRAND
BOOST YOUR
BRAND
Every brand needs an edge. We build ones that stand out with character
SOLUTIONS
SOLUTIONS
We decided to explore many different directions, but each boiled down to the singular M. This custom M was intentionally built with a circle around it to symbolize a "stamp of approval."
We decided to explore many different directions, but each boiled down to the singular M. This custom M was intentionally built with a circle around it to symbolize a "stamp of approval."
Combining this mark with the logo type fit just like the final puzzle piece. Due to our approach to the monogram, the logo type worked and the sizing fit perfectly.
Combining this mark with the logo type fit just like the final puzzle piece. Due to our approach to the monogram, the logo type worked and the sizing fit perfectly.
After solving for the logo and its combinations, building out different patterns and copy for Morgen Marketing to use continued to help the brand come to life.
After solving for the logo and its combinations, building out different patterns and copy for Morgen Marketing to use continued to help the brand come to life.
RESULTS
RESULTS
The refined branding for Morgen Marketing has helped them to become more recognizable. They are positioned to be a very well trusted and professional brand for future clients.
The refined branding for Morgen Marketing has helped them to become more recognizable. They are positioned to be a very well trusted and professional brand for future clients.
Each element has come together in a way that gives this brand legs to walk the walk and talk the talk. They are growing and producing great work, now they have a mark to show it.
Each element has come together in a way that gives this brand legs to walk the walk and talk the talk. They are growing and producing great work, now they have a mark to show it.
