Creatives in the Building
Creatives in the Building
Creatives in the Building
2025
2025
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Graphic Design
Graphic Design
INTRODUCTION
INTRODUCTION
Creatives in the Building is a no-fluff, anti-buzzword [workshop / series] that breaks branding down for business owners. It answers real questions like “Do I need more than just a logo?” without the jargon. It needed a brand that felt like the work itself: built, practical, and a little blue-collar.
Creatives in the Building is a no-fluff, anti-buzzword [workshop / series] that breaks branding down for business owners. It answers real questions like “Do I need more than just a logo?” without the jargon. It needed a brand that felt like the work itself: built, practical, and a little blue-collar.
THE CHALLENGE
THE CHALLENGE
Creative education is crowded with polished, buzzword-heavy brands that all sound the same. CITB needed to signal the opposite: craft over hype. It also needed a system that could brand dozens of individual topics without each one turning into its own design project.
Creative education is crowded with polished, buzzword-heavy brands that all sound the same. CITB needed to signal the opposite: craft over hype. It also needed a system that could brand dozens of individual topics without each one turning into its own design project.
THE SOLUTION
THE SOLUTION
The building icon anchors everything. It’s literal, sturdy, and easy to embroider. A script wordmark adds hand-made warmth against blocky collegiate type, all in navy and gold. A modular topic badge, one “CB” seal with the question wrapped around it, gives every [session / episode] its own cover in minutes. Supporting marks round it out for merch, slides, and social: the pencil-and-wrench, the CITB pennant, “Built to Last,” and “Design in Progress.”
The building icon anchors everything. It’s literal, sturdy, and easy to embroider. A script wordmark adds hand-made warmth against blocky collegiate type, all in navy and gold. A modular topic badge, one “CB” seal with the question wrapped around it, gives every [session / episode] its own cover in minutes. Supporting marks round it out for merch, slides, and social: the pencil-and-wrench, the CITB pennant, “Built to Last,” and “Design in Progress.”
THE RESULTS
THE RESULTS
This past year, Creatives in the Building hosted four events with around 200 participants combined. The brand gave every event the same recognizable look, and that consistency carried online: social engagement and following grew alongside the in-person community. The best proof is the work itself. Several new projects for the host company came directly out of the events. A brand built to start conversations ended up starting business.
