BlueBlooded Pod
BlueBlooded Pod
BlueBlooded Pod
2026
2026
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Athletics
Athletics
INTRODUCTION
INTRODUCTION
BlueBlooded is a college hoops podcast presented by Homefield, made for fans who treat March like a holiday. The show already had the takes and the audience. The brand just looked like every other sports pod in the feed. The new identity gives it a home court: electric blue, a blood-drop basketball mark, and a sticker-heavy system as loud as the show itself.
BlueBlooded is a college hoops podcast presented by Homefield, made for fans who treat March like a holiday. The show already had the takes and the audience. The brand just looked like every other sports pod in the feed. The new identity gives it a home court: electric blue, a blood-drop basketball mark, and a sticker-heavy system as loud as the show itself.
THE CHALLENGE
THE CHALLENGE
The original look, a chalkboard cover and a drippy “BB,” read as generic and disappeared at thumbnail size, which is where podcasts actually get picked. A weekly show also needs more than a logo. It needs a cover, social, merch, and sponsor-ready assets that all feel like one brand, every week, without a designer rebuilding from scratch.
The original look, a chalkboard cover and a drippy “BB,” read as generic and disappeared at thumbnail size, which is where podcasts actually get picked. A weekly show also needs more than a logo. It needs a cover, social, merch, and sponsor-ready assets that all feel like one brand, every week, without a designer rebuilding from scratch.
BOOST YOUR BRAND
BOOST YOUR
BRAND
BOOST YOUR
BRAND
THE SOLUTION
THE SOLUTION
We built the name into the mark: a blood drop with basketball seams, paired with a wide, heavy wordmark that works as a tiny podcast cover or a full banner. Around it, a stack of badges (the flame crest, the Pod B, the 2025 diamond, the Trapezoid of Excellence) gives fans inside jokes they can wear. Recurring segments got their own graphics, like the Excitement Scale and Panic Meter. A template library (Game of the Week, Breaking News, Power 30, Big Board) lets the team post fast without breaking the system.
We built the name into the mark: a blood drop with basketball seams, paired with a wide, heavy wordmark that works as a tiny podcast cover or a full banner. Around it, a stack of badges (the flame crest, the Pod B, the 2025 diamond, the Trapezoid of Excellence) gives fans inside jokes they can wear. Recurring segments got their own graphics, like the Excitement Scale and Panic Meter. A template library (Game of the Week, Breaking News, Power 30, Big Board) lets the team post fast without breaking the system.
THE RESULTS
THE RESULTS
Since the rollout, the show reports a 9% lift in audience and subscribers across platforms and more than 5M additional social impressions. It’s also attracting more sponsors than ever, because a clean, consistent brand is easier to put money behind. Co-branded merch with Homefield turned the identity into something fans buy, not just scroll past.
