Montecito+

Montecito+

Montecito+

2024

2024

Montecito+ is a healthcare investment firm focused on supporting companies that develop products for the healthcare industry. The brand needed to communicate professionalism, trust, and a forward-thinking approach suitable for both tech and healthcare sectors.

Montecito+ is a healthcare investment firm focused on supporting companies that develop products for the healthcare industry. The brand needed to communicate professionalism, trust, and a forward-thinking approach suitable for both tech and healthcare sectors.

Montecito+ is a healthcare investment firm focused on supporting companies that develop products for the healthcare industry. The brand needed to communicate professionalism, trust, and a forward-thinking approach suitable for both tech and healthcare sectors.

The identity uses a dark, opaque blue and maroon palette to convey reliability and sophistication. The wordmark features a modern, tech-forward font, while the icon system revolves around the “+” symbol and other health-related elements, providing a versatile and recognizable design language across digital and print applications.

The identity uses a dark, opaque blue and maroon palette to convey reliability and sophistication. The wordmark features a modern, tech-forward font, while the icon system revolves around the “+” symbol and other health-related elements, providing a versatile and recognizable design language across digital and print applications.

The identity uses a dark, opaque blue and maroon palette to convey reliability and sophistication. The wordmark features a modern, tech-forward font, while the icon system revolves around the “+” symbol and other health-related elements, providing a versatile and recognizable design language across digital and print applications.

The refreshed branding positions Montecito+ as a confident, professional, and forward-thinking investor. Through a cohesive palette, modern typography, and purposeful iconography, the brand communicates both healthcare expertise and technological innovation, making it approachable yet authoritative.

The refreshed branding positions Montecito+ as a confident, professional, and forward-thinking investor. Through a cohesive palette, modern typography, and purposeful iconography, the brand communicates both healthcare expertise and technological innovation, making it approachable yet authoritative.

The refreshed branding positions Montecito+ as a confident, professional, and forward-thinking investor. Through a cohesive palette, modern typography, and purposeful iconography, the brand communicates both healthcare expertise and technological innovation, making it approachable yet authoritative.