WNDR
WNDR
WNDR
An identity that celebrates curiosity and discovery. The layered “W” mark invites visitors to look deeper, embodying the spirit of exploration that defines WNDR.
An identity that celebrates curiosity and discovery. The layered “W” mark invites visitors to look deeper, embodying the spirit of exploration that defines WNDR.
2023
2023
2023
///
///
Brand Identity
Brand Identity
Scope of Work
Branding
Branding
Wayfinding
Wayfinding
Illustration/Pattern
Illustration/Pattern
Icon System
Icon System
Motion
Motion
Art Direction
Art Direction
This logo suite contains a few different variations of the primary logo featured at the top of the image above. The logo system on the second row are secondary to the top most logo. These still, however, help to maintain brand consistency as they are used throughout different parts of the public facing part of WNDR Museum's brand.
This logo suite contains a few different variations of the primary logo featured at the top of the image above. The logo system on the second row are secondary to the top most logo. These still, however, help to maintain brand consistency as they are used throughout different parts of the public facing part of WNDR Museum's brand.
Logo Suite
Logo Suite
The Icon system created through these six different icons sets the geometric tone for the complete iconography of the brand. The shape is based off of the angles of the W logo.
The Icon system created through these six different icons sets the geometric tone for the complete iconography of the brand. The shape is based off of the angles of the W logo.
Icon System
Icon System
The badge design and other creative elements of the brand are rooted in the creativity inspiring asepct of the brand. Pushing young students and explorers to push themselves to learn as much as they can.
The badge design and other creative elements of the brand are rooted in the creativity inspiring asepct of the brand. Pushing young students and explorers to push themselves to learn as much as they can.
Badge Design
Badge Design
Using the geometric shapes and the main colors found in various parts of the brand, this pattern allows for the brand to show that fun and creativity can be found through the most rule bound parts of science and math.
Using the geometric shapes and the main colors found in various parts of the brand, this pattern allows for the brand to show that fun and creativity can be found through the most rule bound parts of science and math.
Pattern
Pattern
KING DESIGN
KING DESIGN
KING DESIGN
Every brand needs an edge. We build ones that stand out with character