To Create is Human
To Create is Human
To Create is Human
2026
2026
2026
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Podcasting
Podcasting
INTRODUCTION
INTRODUCTION
To Create is Human started as a previous collaboration called "Success is a Myth". Their previous branding was really well done, meticulous and thought through. However, as the client grew their mission changed.
To Create is Human started as a previous collaboration called "Success is a Myth". Their previous branding was really well done, meticulous and thought through. However, as the client grew their mission changed.
They didn't want to talk about success anymore and wanted to talk about creativity and the human thought process as it pertains to art and problem-solving.
They didn't want to talk about success anymore and wanted to talk about creativity and the human thought process as it pertains to art and problem-solving.
Their change of direction no longer matched the visuals they were using. They sought direction and adjustment to the way they depicted themselves.
Their change of direction no longer matched the visuals they were using. They sought direction and adjustment to the way they depicted themselves.
THE CHALLENGE
THE CHALLENGE
Finding a way to match "creativity", "building blocks", and "raw-organic-creation", proved challenging as we started the process. We showcased several different direction, each had beautiful pieces to it, but nothing felt right.
Finding a way to match "creativity", "building blocks", and "raw-organic-creation", proved challenging as we started the process. We showcased several different direction, each had beautiful pieces to it, but nothing felt right.
BOOST YOUR BRAND
BOOST YOUR
BRAND
BOOST YOUR
BRAND
Every brand needs an edge. We build ones that stand out with character
SOLUTIONS
SOLUTIONS
As the process of creation continued, we decided to pull the strongest pieces of each proposed direction and separate it from the original idea. "What made these pieces so powerful and so eye-catching?" While we try not to "Frankenstien" any project together, we did our best to find solutions that emulated those strong solutions.
As the process of creation continued, we decided to pull the strongest pieces of each proposed direction and separate it from the original idea. "What made these pieces so powerful and so eye-catching?" While we try not to "Frankenstien" any project together, we did our best to find solutions that emulated those strong solutions.
As we continued to seek solutions, we found that combining different typefaces allowed for the brand to feel appropriate in reaching to the target audience, the secondary "label" styled tye were able to support the custom "Create" mark.
As we continued to seek solutions, we found that combining different typefaces allowed for the brand to feel appropriate in reaching to the target audience, the secondary "label" styled tye were able to support the custom "Create" mark.
This "Create" mark has 6 different typefaces that each resemble a different part of creativity. This mark paired with the Cassette Tape Cover placed on the podcast cover only reenforced the idea of creation as we sought to target the majority of the audiences early interaction with creativity. Whether it was Tapes, CDs, or even the curation of Playlists, we wanted to show the audience that they were creative.
This "Create" mark has 6 different typefaces that each resemble a different part of creativity. This mark paired with the Cassette Tape Cover placed on the podcast cover only reenforced the idea of creation as we sought to target the majority of the audiences early interaction with creativity. Whether it was Tapes, CDs, or even the curation of Playlists, we wanted to show the audience that they were creative.
RESULTS
RESULTS
To Create is Human has only just launched, but their new identity's reception has been well received. They have already seen an uptick in views on their podcast, followers on their socials, and interactions on their posts. My favorite part is that their wordmark demands that the reader slows down to read it because of the variating colors and typefaces.
To Create is Human has only just launched, but their new identity's reception has been well received. They have already seen an uptick in views on their podcast, followers on their socials, and interactions on their posts. My favorite part is that their wordmark demands that the reader slows down to read it because of the variating colors and typefaces.
This new identity allowed for them to carve out a unique space for themselves in the group of creative podcasts. Their brand colors and custom wordmark don't shout but calls the right amount of attention to itself. We'll follow along as they continue to grow, but as for now, their identity is perfect for them to take the next step.
This new identity allowed for them to carve out a unique space for themselves in the group of creative podcasts. Their brand colors and custom wordmark don't shout but calls the right amount of attention to itself. We'll follow along as they continue to grow, but as for now, their identity is perfect for them to take the next step.
