Clever Cards
Clever Cards
Clever Cards
2023
2023
2023
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Finance
Finance
INTRODUCTION
INTRODUCTION
Finance with a spark of character. Sleek branding and a pixel-inspired mascot turn CleverCards into a wallet app that feels sharp, modern, and approachable.
Finance with a spark of character. Sleek branding and a pixel-inspired mascot turn CleverCards into a wallet app that feels sharp, modern, and approachable.
Clever Cards is built to make money feel manageable. Not simplified to the point of being useless, but clear enough to remove the fear that keeps people from getting started. It is a financial app designed for people who want to understand their money without feeling overwhelmed.
Clever Cards is built to make money feel manageable. Not simplified to the point of being useless, but clear enough to remove the fear that keeps people from getting started. It is a financial app designed for people who want to understand their money without feeling overwhelmed.
Bright green and blue set an optimistic tone from the start. The brand feels open, friendly, and encouraging. Clever Cards meets users where they are and helps them build confidence one decision at a time.
Bright green and blue set an optimistic tone from the start. The brand feels open, friendly, and encouraging. Clever Cards meets users where they are and helps them build confidence one decision at a time.
THE CHALLENGE
THE CHALLENGE
The biggest challenge was trust. Finance can feel intimidating, especially for people just starting out. Most financial tools either feel too complex or too sterile, creating distance instead of confidence.
The biggest challenge was trust. Finance can feel intimidating, especially for people just starting out. Most financial tools either feel too complex or too sterile, creating distance instead of confidence.
BOOST YOUR BRAND
BOOST YOUR
BRAND
BOOST YOUR
BRAND
Every brand needs an edge. We build ones that stand out with character
SOLUTIONS
SOLUTIONS
The solution was to build an identity centered on friendliness and guidance. Bright colors create energy and approachability. Playful badges reward progress and make learning feel achievable. A conversational chat mascot acts as a guide rather than an authority.
The solution was to build an identity centered on friendliness and guidance. Bright colors create energy and approachability. Playful badges reward progress and make learning feel achievable. A conversational chat mascot acts as a guide rather than an authority.
The visual system was designed to feel light and flexible while staying consistent. Each element can stand on its own but works best as part of a larger experience focused on encouragement and clarity.
The visual system was designed to feel light and flexible while staying consistent. Each element can stand on its own but works best as part of a larger experience focused on encouragement and clarity.
Everything points back to the same idea. You can learn this, and when you manage your finances there is nothing to be afraid of.
Everything points back to the same idea. You can learn this, and when you manage your finances there is nothing to be afraid of.
RESULTS
RESULTS
The result is a financial brand that feels welcoming instead of overwhelming. Clever Cards helps users take their first steps with confidence and builds trust through small wins and clear communication.
The result is a financial brand that feels welcoming instead of overwhelming. Clever Cards helps users take their first steps with confidence and builds trust through small wins and clear communication.
The app creates a space where learning about money feels normal and progress feels possible. Users are more likely to engage, ask questions, and stick with it. Clever Cards turns uncertainty into understanding and helps people move forward with their finances, one smart decision at a time.
The app creates a space where learning about money feels normal and progress feels possible. Users are more likely to engage, ask questions, and stick with it. Clever Cards turns uncertainty into understanding and helps people move forward with their finances, one smart decision at a time.
