Burger Bar
Burger Bar
Burger Bar
A playful twist on nostalgia and Utah culture. Bold mascots and punchy type give Burger Bar a fresh, lighthearted personality rooted in local flavor.
A playful twist on nostalgia and Utah culture. Bold mascots and punchy type give Burger Bar a fresh, lighthearted personality rooted in local flavor.
2024
2024
2024
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UX/UI
UX/UI
Scope of Work
Branding
Branding
Copywriting
Copywriting
Merch
Merch
UX/UI
UX/UI
Mascot Design
Mascot Design
Social Media
Social Media
This project was an exploration into a new identity for Burger Bar and how it would intereact and compete with the rise of faster, more brand oriented Burger Places. This direction pushes a more lighthearted, almost "mocking" tone towards what most people call "utah culture."
This project was an exploration into a new identity for Burger Bar and how it would intereact and compete with the rise of faster, more brand oriented Burger Places. This direction pushes a more lighthearted, almost "mocking" tone towards what most people call "utah culture."
Brand Identity
Brand Identity
Like mentioned in the paragraph before, the majority of these badge designs and secondary elements poke fun at the "utah culture" atmosphere that surrounds the original location of the Burger Bar.
Like mentioned in the paragraph before, the majority of these badge designs and secondary elements poke fun at the "utah culture" atmosphere that surrounds the original location of the Burger Bar.
Secondary Marks
Secondary Marks
The development of the website really pushes the colors and brand elements creating a warm and inviting site for anyone looking to get to know the franchise or who they are.
The development of the website really pushes the colors and brand elements creating a warm and inviting site for anyone looking to get to know the franchise or who they are.
UX/UI Design
UX/UI Design
Big Ben, the Burgerbar mascot is named after the founder of Burger Bar. His design, is based on a more old-fashion mascot style based on ones that would have been more commonly seen around the time that Burger Bar was founded.
Big Ben, the Burgerbar mascot is named after the founder of Burger Bar. His design, is based on a more old-fashion mascot style based on ones that would have been more commonly seen around the time that Burger Bar was founded.
Mascot Design
Mascot Design
KING DESIGN
KING DESIGN
KING DESIGN
Every brand needs an edge. We build ones that stand out with character