Macatawa
Macatawa
Macatawa
2022
2022
Macatawa Bank is a financial institution looking to modernize its visual identity while staying true to its heritage. The brand’s updated look uses a palette of deep and light blues to convey trust, stability, and professionalism.
Macatawa Bank is a financial institution looking to modernize its visual identity while staying true to its heritage. The brand’s updated look uses a palette of deep and light blues to convey trust, stability, and professionalism.
Macatawa Bank is a financial institution looking to modernize its visual identity while staying true to its heritage. The brand’s updated look uses a palette of deep and light blues to convey trust, stability, and professionalism.
The new icon abstracts the classic “M” and sail motif into three dynamic, slanted lines, forming a minimalist sail shape that feels modern and confident. The refreshed system works across digital, print, and signage, giving the bank a cohesive and contemporary presence.
The new icon abstracts the classic “M” and sail motif into three dynamic, slanted lines, forming a minimalist sail shape that feels modern and confident. The refreshed system works across digital, print, and signage, giving the bank a cohesive and contemporary presence.
The new icon abstracts the classic “M” and sail motif into three dynamic, slanted lines, forming a minimalist sail shape that feels modern and confident. The refreshed system works across digital, print, and signage, giving the bank a cohesive and contemporary presence.
The redesign strengthens brand recognition while maintaining a sense of tradition. By simplifying and modernizing the iconography, Macatawa Bank now projects confidence and approachability, helping it stand out in a competitive financial market.
The redesign strengthens brand recognition while maintaining a sense of tradition. By simplifying and modernizing the iconography, Macatawa Bank now projects confidence and approachability, helping it stand out in a competitive financial market.
The redesign strengthens brand recognition while maintaining a sense of tradition. By simplifying and modernizing the iconography, Macatawa Bank now projects confidence and approachability, helping it stand out in a competitive financial market.
