JR Automotive
JR Automotive
JR Automotive
2022
2022






JR Automotive is a manufacturer of car parts, seeking a brand that communicates precision, reliability, and craftsmanship. The visual identity centers on a reflective “J” paired with a lowercase “r,” echoing the flow and rhythm of an assembly line.
JR Automotive is a manufacturer of car parts, seeking a brand that communicates precision, reliability, and craftsmanship. The visual identity centers on a reflective “J” paired with a lowercase “r,” echoing the flow and rhythm of an assembly line.
JR Automotive is a manufacturer of car parts, seeking a brand that communicates precision, reliability, and craftsmanship. The visual identity centers on a reflective “J” paired with a lowercase “r,” echoing the flow and rhythm of an assembly line.






The system extends into multiple badges, using a balanced blue and tan color palette to reinforce professionalism and trust. Symmetry plays a key role, creating a cohesive, structured visual language that can be applied across packaging, digital, and print assets.
The system extends into multiple badges, using a balanced blue and tan color palette to reinforce professionalism and trust. Symmetry plays a key role, creating a cohesive, structured visual language that can be applied across packaging, digital, and print assets.
The system extends into multiple badges, using a balanced blue and tan color palette to reinforce professionalism and trust. Symmetry plays a key role, creating a cohesive, structured visual language that can be applied across packaging, digital, and print assets.






The result is a brand that visually reflects the company’s engineering focus while remaining approachable and versatile. The combination of reflective typography, badge systems, and structured layouts positions JR Automotive as a professional, dependable presence in the automotive manufacturing space.
The result is a brand that visually reflects the company’s engineering focus while remaining approachable and versatile. The combination of reflective typography, badge systems, and structured layouts positions JR Automotive as a professional, dependable presence in the automotive manufacturing space.
The result is a brand that visually reflects the company’s engineering focus while remaining approachable and versatile. The combination of reflective typography, badge systems, and structured layouts positions JR Automotive as a professional, dependable presence in the automotive manufacturing space.





