DeSpain Media
DeSpain Media
DeSpain Media
2025
2025
DeSpain Media House is a video production agency dedicated to helping blue collar companies build a strong online presence. As a small but growing team, they wanted to expand into the extreme sports space while still maintaining the authenticity and trust they had built with their original audience. The hawk became their central icon, tying back to the founder’s Philadelphia roots and his connection to “the Birds.”
DeSpain Media House is a video production agency dedicated to helping blue collar companies build a strong online presence. As a small but growing team, they wanted to expand into the extreme sports space while still maintaining the authenticity and trust they had built with their original audience. The hawk became their central icon, tying back to the founder’s Philadelphia roots and his connection to “the Birds.”
DeSpain Media House is a video production agency dedicated to helping blue collar companies build a strong online presence. As a small but growing team, they wanted to expand into the extreme sports space while still maintaining the authenticity and trust they had built with their original audience. The hawk became their central icon, tying back to the founder’s Philadelphia roots and his connection to “the Birds.”
When DeSpain Media House approached me, the challenge was to create an identity that could bridge both worlds—hardworking blue collar industries and the fast-paced energy of extreme sports. Through extensive exploration of bird motifs, skulls, and monograms, we developed a system that balanced grit with motion, reflecting the company’s vision to evolve while staying grounded in its foundation.
When DeSpain Media House approached me, the challenge was to create an identity that could bridge both worlds—hardworking blue collar industries and the fast-paced energy of extreme sports. Through extensive exploration of bird motifs, skulls, and monograms, we developed a system that balanced grit with motion, reflecting the company’s vision to evolve while staying grounded in its foundation.
When DeSpain Media House approached me, the challenge was to create an identity that could bridge both worlds—hardworking blue collar industries and the fast-paced energy of extreme sports. Through extensive exploration of bird motifs, skulls, and monograms, we developed a system that balanced grit with motion, reflecting the company’s vision to evolve while staying grounded in its foundation.
Among the many concepts, the hawk design stood out as the strongest representation of the brand. It captures strength, speed, and focus—qualities that resonate with both construction clients and adrenaline-driven sports audiences. The result is an identity flexible enough to grow with the company’s ambitions.
Among the many concepts, the hawk design stood out as the strongest representation of the brand. It captures strength, speed, and focus—qualities that resonate with both construction clients and adrenaline-driven sports audiences. The result is an identity flexible enough to grow with the company’s ambitions.
Among the many concepts, the hawk design stood out as the strongest representation of the brand. It captures strength, speed, and focus—qualities that resonate with both construction clients and adrenaline-driven sports audiences. The result is an identity flexible enough to grow with the company’s ambitions.
